FOOTSCRAY 225 Barkly Street, FOOTSCRAY Victoria 3011
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P Di Natale Footscray
Selling Methods
Selling methods

Auction versus Private Sale

One of the first decisions you as vendor will make when moving forward with the sale of your property is the choice between sale at auction, or private sale. This is where P. Di Natale Pty Ltd can guide you. An assessment of your home and your needs will establish the right medium for you.


Melbourne has traditionally been an "auction city" with most properties being sold through this popular method. Sellers choosing the auction method like the aspect of a defined marketing period usually four to six weeks, with a large proportion selling done on auction day or shortly thereafter.

This is important when clients have a time limit and demand a result within 6 weeks. It also encourages buyers to make a decision and builds momentum towards a particular date. Another advantage is the transparency of the auction process. The highest bid on the day or shortly thereafter is an indication of the value of the property and what the market dictates is deemed a representative price.

Auction sales i.e. properties sold 3 days before or after the advertised auction day are sold on an unconditional basis. This means that you as the vendor know that at the time of signing there are no more obstacles to overcome.

Quality advertising and creative marketing, combined with the skill of the auctioneer to create competition amongst buyers has the potential to generate a price in excess of the most optimistic valuation. 


Private sales are more common place

Selling by private sale involves a process of negotiation between the vendor and the buyer. The property is advertised within a price range as a starting point for negotiations.

For some types of properties, it is a successful way of introducing buyers and gains their interest.
With a private sale there is no set timeframe and the campaign runs for as long as it takes to find a buyer at an acceptable figure. Excellent results can be achieved this way.

Once your property is listed with us, whether this is by Private Sale or Auction, you can be assured of our personalised attention and quality of service right throughout the selling process.



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